Whilst I have expressed my problems with Twitter on several occations I am intrigued by the newly launched 100Thoughts campaign by HSBC. This initative aims to encourage businesses to think and focus on the activities that will drive growth and success post-recession. The campaign is intended to run alongside a series of supplementary booklets in The Times promoting business advice and inspiration from business leaders around the world – these are available in PDF form via the campaign microsite at http://www.100thoughts.hsbc.co.uk/ (the site is also a useful source of information on the wider campaign).The initiative encourages businesses and employees to share their ‘thought’ i.e. their snippet of business wisdom, via a tweet including the #100thoughts campaign hashtag – we’ll then find and retweet the thought onto the official www.twitter.com/100thoughts profile.
Over the course of the campaign five winning thoughts will be selected by HSBC on the basis of the quality of insight they offer and five places will be awarded VIP entry to 100 thoughts panel debates around the country featuring likes of business experts Sir Eric Peacock and Chris Lewis, who will be taking place in the London panel on 25th May, hosted by the BBC’s Andrew Neil.
From the end of June, users will get a chance to vote on their favorite ‘thought’ from our five winners via the 100 thoughts microsite at http://www.100thoughts.hsbc.co.uk/ and a grand prize will be awarded - an exclusive one-to-one consultancy session with a world-renowned business guru (to be announced shortly).
0 comments:
Post a Comment