In this presentation, focused on game based marketing, we are introduced to the concept and given some clues as to were social media and gamification may take us. I find this to be quite fascinating and I'd really like to see developers building web based games that help employee engage in corporate strategy.
Saturday, 23 July 2011
Is Gamification the Next Step for Employee Engagement?
Using gaming theory is something that we've all come across in the development space. Games like the "Beer Distribution" game and the lean "envelope" are staples of the creative change programme. The word "gamification" is becoming more common in the literature, where technology driven games are seen as potential answers to employee engagement, customer intimacy and business transformation.
In this presentation, focused on game based marketing, we are introduced to the concept and given some clues as to were social media and gamification may take us. I find this to be quite fascinating and I'd really like to see developers building web based games that help employee engage in corporate strategy.
In this presentation, focused on game based marketing, we are introduced to the concept and given some clues as to were social media and gamification may take us. I find this to be quite fascinating and I'd really like to see developers building web based games that help employee engage in corporate strategy.
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4 comments:
Sounds interesting; however, the concern could be to keep the balance between the time invested on actual learning through gamification and productive hours on value added tasks performance.
Thanks & Regards
http://www.mile.org
I've heard that before but what is more value adding than leaning new skills?
The title of your post is "Is Gamification the Next Step for Employee Engagement?" However, after viewing your presentation, I don't see how gamification will enable employee engagement.
The purpose of employee engagement could be focused on outcomes such as enhancing customer service, improving revenue, and/or identifying innovative products or services. These are just a few of such outcomes. I didn't see this addressed in your presentation.
I respectfully submit that such an employee engagement outcome focus be presented early in your presentation with what follows showing how gamification can enable the achievement of those outcomes.
I look forward to your next post on this very interesting subject.
Gamification certainly has a place in business. The RedCritter Tracker video at http://www.redcrittertracker.com shows how points, badges, leadboards, rewards and ribbons can increase employee productivity and morale. I believe gamification will reshape most areas of enterprise software in the next few years.
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