Although people seem to be spending more and more time logging on to the digital world during their private time; just how much influence does it have upon our professional lives?
Although there are systems in place, such as Recruiting Software with CIPHR, it has been discovered that more and more employers are turning to social networking to screen potential candidates in their search for the perfect employee. Thanks to a survey which interviewed three hundred randomly selected employers, we can now get an insight into just what role social networking is having upon the employment industry.
Out of the three hundred, 91% of employers were found to have screened a candidate through their social networking pages. Out of the social networking websites used, 76% screened via Facebook, 53% utilized Twitter and 48% used LinkedIn.
Out of those three hundred, a massive 47% screened candidates almost moments after receiving a candidate’s application and a massive 61% said that they had rejected candidates because they had viewed their social networking pages
- 13% of employers rejected candidates because they were found to have lied on their social networking pages.
- 11% had rejected because inappropriate photographs, comments, poor communication and comments about a current or previous employer.
- 10% rejected because of blatant references to drugs and 9% because of excessive references to alcohol.
- Another 10% had also rejected candidates because they had found discriminatory comments on a potential employee’s social networking page.
The news isn’t all bad however as a greater number of employers had been found to accept candidates than those who had rejected. Coming in at 68%, we can see just how candidates benefited from social networking pages.
· 39% of employers accepted candidates because they showed attractive personalities.
· 36% hired because candidates’ profiles supported the qualifications shown during the application process. Another 36% accepted because they found the candidates to be creative within their pages.
· Another 33% were accepted through screening because they had shown to have good communication skills.
· Interestingly, 24% of employers had found hidden qualifications and awards which had appealed to them.
If anything, the survey shows just how powerful social networking sites such as Facebook can be, whether we are aware of this influence or not.