Friday, 4 May 2012

How Does Social Media Effect Recruitment?

As the world of social networking shows no hint of slowing down, it is about time we took a step back and inspected just how much of a role social networking plays upon our lives.

Although people seem to be spending more and more time logging on to the digital world during their private time; just how much influence does it have upon our professional lives?

Although there are systems in place, such as Recruiting Software with CIPHR, it has been discovered that more and more employers are turning to social networking to screen potential candidates in their search for the perfect employee. Thanks to a survey which interviewed three hundred randomly selected employers, we can now get an insight into just what role social networking is having upon the employment industry.

Out of the three hundred, 91% of employers were found to have screened a candidate through their social networking pages. Out of the social networking websites used, 76% screened via Facebook, 53% utilized Twitter and 48% used LinkedIn.

Out of those three hundred, a massive 47% screened candidates almost moments after receiving a candidate’s application and a massive 61% said that they had rejected candidates because they had viewed their social networking pages

  • 13% of employers rejected candidates because they were found to have lied on their social networking pages.
  • 11% had rejected because inappropriate photographs, comments, poor communication and comments about a current or previous employer.
  • 10% rejected because of blatant references to drugs and 9% because of excessive references to alcohol.
  • Another 10% had also rejected candidates because they had found discriminatory comments on a potential employee’s social networking page.
The news isn’t all bad however as a greater number of employers had been found to accept candidates than those who had rejected. Coming in at 68%, we can see just how candidates benefited from social networking pages.
·         39% of employers accepted candidates because they showed attractive personalities.
·         36% hired because candidates’ profiles supported the qualifications shown during the application process. Another 36% accepted because they found the candidates to be creative within their pages.
·         Another 33% were accepted through screening because they had shown to have good communication skills.
·         Interestingly, 24% of employers had found hidden qualifications and awards which had appealed to them.

If anything, the survey shows just how powerful social networking sites such as Facebook can be, whether we are aware of this influence or not.

Social Media in Recruitment Infographic

Social Media in Recruitment by Ciphr

19 comments:

HR Haven said...

Interesting points, will be back to check out your blog again. Thanks!

Kathleen said...

it really has an effect. you need to be careful what you post in your social media sites to avoid any mishaps

Jason Perry said...

Great to see these points getting some attention... Heard a comment within past couple of weeks about the % people who will be forced to change their names due to social media content published whilst they were young restricting their career! When will job seekers get that this stuff is very public!

Recruitment said...

Great article. My impression is that some of agencies are mostly interest in SME clients who cannot afford or do not have the work for an in-house or RPO team and often panic when a key member of staff decides to leave. This niche maybe the future for the traditional agency market?

Blogging4Jobs said...

The question will soon be raised as to whether or not it is legal to use these methods to pre-screen an employee. Social media discrimination is an increasing problem that job candidates are faced with. There is quite the grey area when it comes to investigative methods, so what is acceptable and what isn't? -JMM

Angelos said...

Great post, it really gives you a different perception of how things are evolving if you see the numbers. I think social media is like atomic energy, if used right can make miracles but when used wrong, then it can be destructive. Here is another interesting article taking another perspective into Social Media and recruiting. http://bit.ly/O4Ubg6

Gary at Corporate Team Building said...

Social media has been the leading trend for taking people make money. So recruiting people in this field has a great advantage. These days people are acquainted with the latest technology and social media provide ideas and people who are knowledgeable in this aspect.

Dianne dy said...

Because of social media’s prominence, people in the advertising field like the advertising agency new york thought of using it as a way of an effective recruitment.

Aaron Banks said...

True indeed. One principle in recruitment is to check out one's social networking site. From there, the candidate's personality is assessed. So the more reputable and intelligent his comments or things he gets involved in, the more likely he can be considered for executive recruitment melbourne back home.

Britney Palmer said...

Awesome. Most of the things you wrote were easily understood. Good facts and information. Good to have such a valuable website.
Online Survey Tools

Jennifer Graham said...

Now advises come into life! Scott, got amazing points here. We are always advised to take note of what information we post and share in the social media because it reflects who we are and how well we were educated. Employers got another means in background checking nowadays, so if you badly want the job, start from your Facebook profile.

Andrew William said...

Well, we cannot deny the fact that some companies resort to social networks to know more about their applicants or employees, in simpler terms, social networks as background checkers. Just to be safe, we should always think of our privacy and filter words before posting something on our social networking sites, it’s always best that we think before we hit the click button.

Betty Boss said...

Aside from the entertainment social media provides, it is an avenue for small advertising agencies to generate income for their advertising efforts.

Barbara Jones said...

Well, it's been a trend in businesses nowadays, perhaps they've seen positive effect in using such. Even experts agree that social media provided a lot of help in building up their company.

Oliver McCarthy said...

Social Media is a powerful tool to influence every user. There's no need to exert too much effort to that, because social media itself can already recruit people into the trend. This is why advertising agencies are utilizing social media at its finest, so they can influence and promote the product. In addition to that, they can also gather information about the latest trend and keep up with it.

Andrew William said...

It does affect recruitment. Many companies use social networking sites to publish their announcements and from there people can interact with them.

albina N muro said...

Matt Jameson Evans, founder of HealthUnlocked, talks about the role of social media in healthcare. buy instagram followers 100 000

Elizabeth J. Neal said...

As the world of social networking shows no hint of slowing down, it is about time we took a step back and inspected just how much of a role social networking plays upon our lives. Visit us for more

Lewis N. Clark said...

Social media is changing the way we communicate, offering new ways to engage and learn. This interaction is imperative to mass media and should be embraced. www.ccca-online.org